Firstrow.

Firstrow expertise

SEO migration: change your site without losing your rankings

A badly prepared migration erases years of visibility overnight. We step in before launch to protect the pages that earn, build the redirect map and watch the days that follow, so the new site starts with your traffic rather than against it.

Request a first viewSee what we take on
  • 01The pages that bring traffic and conversions are identified before any content decision.
  • 02A complete redirect map, tested before the switch.
  • 03Close monitoring after launch, with immediate correction.

01

Why migrations so often cost traffic

Organic traffic does not follow the design, it follows URLs, content and the technical foundation. A reshaped structure with no redirect map, shortened copy on strong pages, a staging environment left indexable: any one of these is enough to sink visibility, and recovering takes months.

02

What we take on

Support before, during and after the switch.

Inventory

Every URL, its traffic, its rankings and its backlinks, so you can decide what to keep.

Redirect map

An old-page to new-page mapping, tested on staging before launch.

SEO QA

Foundation checks on the new site: indexing, markup, performance, structured data.

Monitoring

Close tracking of indexing, errors and rankings in the weeks that follow.

03

How we work

Three milestones, aligned with your project schedule.

Before

Inventory, content decisions and a redirect map shared with your team.

During

QA on staging, then immediate checks after the switch.

After

Correction of gaps and ranking follow-up until things stabilise.

04

What changes with Firstrow

We join the project before the URLs are frozen.

  • Content decisions are made on traffic data, not on impressions
  • The redirect map is tested, not just written
  • The technical foundation is QA'd before launch
  • Post-launch monitoring is part of the engagement

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FAQ

Frequently asked questions

When should we involve you?

As early as possible, ideally at the site structure stage. After launch, the work becomes repair.

Do you work with our design agency?

Yes. We provide the SEO constraints and the QA, without interfering with design choices.

Can you guarantee zero loss?

A temporary dip is common. The point is to limit it and recover fast, which is what redirects and monitoring are for.

How much does migration support cost?

It depends on the number of URLs, the complexity of the redirect map and the length of the project. We price it once we have seen the current structure and the target.

What if the site is already live and has dropped?

We run a migration diagnosis: missing redirects, lost content, indexing blocks, then a recovery plan.

Let's talk about your site

Let's talk about your migration

Send your site URL and the queries that matter to you. Within two business days you receive a written first view, signed by the person who would handle your account: the levers to pull first, and what a proposal would cover.

Let's talk about your site