Measurement
A check of conversion tracking and conversion values, before any budget decision.
Firstrow expertise
Google Ads agency: campaigns steered on what they return
Google Ads buys immediate visibility, provided you know what each pound returns. We make the measurement trustworthy first, then restructure campaigns and move budget towards the queries that generate enquiries, not just clicks.
- 01Conversion tracking is verified before any optimisation.
- 02Campaigns structured by intent, with exclusions kept up to date.
- 03Reporting expressed in enquiries generated and cost per enquiry.
01
Why so many accounts spend blind
An account can show excellent metrics and return nothing: conversions counted twice, forms tracked in duplicate, calls untracked, irrelevant queries funded by automation. While the measurement is wrong, every optimisation reinforces the error. That is the first thing we put right.
02
What we take on
Four areas, in this order.
Structure
Campaigns organised by intent, with keywords and exclusions reviewed regularly.
Ads and landing pages
Consistency between query, ad and landing page, to bring the cost per enquiry down.
Budget allocation
Budget moved towards what produces enquiries, campaign by campaign.
03
How we work
A monthly cycle, transparent about the decisions taken.
Account audit
The state of measurement, spend and the queries you are actually buying.
Clean-up
Tracking fixes, restructuring and exclusions.
Steering
Ongoing optimisation and commented reporting each month.
04
What changes with Firstrow
We steer on your inbound enquiries, not on click-through rate.
- Measurement is verified before bids are touched
- The queries you buy are reviewed, including on automated campaigns
- SEO and Ads are arbitrated together, so you stop paying for what you already capture
- The account stays yours, with full access
FAQ
Frequently asked questions
What is the minimum budget?
It depends on your market and the cost per click on your queries. We tell you at the first exchange whether the investment makes sense.
How are your fees charged?
Our fees are separate from your media budget and agreed up front, not as a percentage of spend. You know what you pay whatever the amount invested.
Should we run SEO and paid search together?
Often yes: Ads bring enquiries quickly while SEO builds. We avoid paying for queries where you already rank well.
Do we keep ownership of the account?
Always. We work inside your account, with your access.
How do you measure performance?
In enquiries generated and cost per enquiry, not in impressions or clicks.
Let's talk about your site
Have your account audited
Send your site URL and the queries that matter to you. Within two business days you receive a written first view, signed by the person who would handle your account: the levers to pull first, and what a proposal would cover.
Let's talk about your site