Firstrow.

Firstrow expertise

Generative engine optimization: get your brand cited by ChatGPT, Perplexity and Google

Generative engine optimization builds your presence inside AI-generated answers. We measure whether your brand is cited on your market's questions, verify that AI crawlers can reach your pages, and structure your content so it gets quoted as a source.

Request a first viewSee what we work on
  • 01A citation survey on a prompt panel representative of your market.
  • 02AI crawler access verified one user-agent at a time, never assumed.
  • 03Content phrased to be quoted, with the source clearly attributable.

01

Why ranking well is no longer enough

Some of your buyers now ask an AI before they open a search engine. If your site is unreachable for those crawlers, or if your pages state no quotable answer, your brand disappears from that conversation, even when you rank well on Google.

02

What we work on

Four workstreams, measured separately.

Citation survey

Your brand and your competitors tested on a panel of purchase-adjacent questions, engine by engine.

Crawler access

Rules and headers checked for each AI crawler, and fixed when access is blocked.

Answer format

Pages structured to state a clear, attributable answer that is easy to quote.

Brand signals

Consistency of your company information between your site and the sources AI engines read.

03

How we work

A cycle of measure, fix, measure again.

Baseline

We establish your starting citation rate and your competitors'.

Fixes

Access, structure and content, in the order of what blocks citation.

Follow-up

We replay the same prompt panel so progress is objective.

04

What changes with Firstrow

GEO is measured, not promised.

  • The same prompt panel is replayed at every survey, which makes progress comparable
  • Results are given engine by engine, with no invented overall score
  • GEO work builds on the SEO foundation, it does not replace it
  • We say what is outside anyone's control rather than billing for it

Goes well with

FAQ

Frequently asked questions

Does GEO replace SEO?

No. Generative engines rely heavily on indexed web pages. A clean SEO foundation remains the entry condition.

How do we know whether we are cited today?

We survey your key queries across the main assistants and show you who is cited in your place. That first survey is the baseline.

Can a citation be guaranteed?

No, and be wary of anyone promising one. What can be steered is access, structure and answer quality, then the measurement of change.

Is this a budget on top of SEO?

GEO usually sits inside the same engagement, with a share of time set aside for it. We state that share in the proposal rather than billing it as a separate service.

How long before an effect?

Access fixes act fast. Getting your content picked up as a source takes several surveys to stabilise.

Let's talk about your site

Get a first citation survey

Send your site URL and the queries that matter to you. Within two business days you receive a written first view, signed by the person who would handle your account: the levers to pull first, and what a proposal would cover.

Let's talk about your site