Acquisition
Google Ads agency: campaigns steered on what they return
Google Ads buys immediate visibility, provided you know what each pound returns. We make the measurement trustworthy first, then restructure campaigns and move budget towards the queries that generate enquiries, not just clicks.
They trust Firstrow with their visibility
Why so many accounts spend blind
An account can show excellent metrics and return nothing: conversions counted twice, forms tracked in duplicate, calls untracked, irrelevant queries funded by automation. While the measurement is wrong, every optimisation reinforces the error. That is the first thing we put right.
What we take on
Four areas, in this order.
01
Measurement
A check of conversion tracking and conversion values, before any budget decision.
02
Structure
Campaigns organised by intent, with keywords and exclusions reviewed regularly.
03
Ads and landing pages
Consistency between query, ad and landing page, to bring the cost per enquiry down.
04
Budget allocation
Budget moved towards what produces enquiries, campaign by campaign.
How we work
A monthly cycle, transparent about the decisions taken.
Account audit
The state of measurement, spend and the queries you are actually buying.
Clean-up
Tracking fixes, restructuring and exclusions.
Steering
Ongoing optimisation and commented reporting each month.
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What changes with Firstrow
We steer on your inbound enquiries, not on click-through rate.
- Measurement is verified before bids are touched
- The queries you buy are reviewed, including on automated campaigns
- SEO and Ads are arbitrated together, so you stop paying for what you already capture
- The account stays yours, with full access
Answers before we start
What is the minimum budget?
It depends on your market and the cost per click on your queries. We tell you at the first exchange whether the investment makes sense.
How are your fees charged?
Our fees are separate from your media budget and agreed up front, not as a percentage of spend. You know what you pay whatever the amount invested.
Should we run SEO and paid search together?
Often yes: Ads bring inquiries quickly while SEO builds. We avoid paying for queries where you already rank well.
Do we keep ownership of the account?
Always. We work inside your account, with your access.
How do you measure performance?
In inquiries generated and cost per inquiry, not in impressions or clicks.
Still have questions?
Send your site URL and the queries that matter to you. We reply in writing within two business days.
Get Free Audit
We look at your site and tell you where to start
Send your site URL and the queries that matter to you. Within two business days you receive a written first view, signed by the person who would handle your account: the levers to pull first, and what a proposal would cover.
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